Welcome to MrAddicted2Dirt.com!
About Rich
Rich Watts is the passionate founder and owner of Addicted2Dirt PR and Media Management, based in Central Pennsylvania. As an independent, fan-turned-PR professional, Rich is not an insider to the racing business or the ‘marketing machine.’ Instead, he leverages his deep knowledge of the sport, unwavering passion, and extensive connections to deliver exceptional public relations services for race teams and racing businesses.
Since establishing A2D in January 2020, Rich has gained years of experience and developed a proven process that consistently demonstrates results. Through a comprehensive suite of services—including social media management, press releases, video content, and website development—he empowers teams to tell their stories, build strong relationships, and maximize exposure with class and professionalism. A dedicated advocate for the racing community, Rich continuously strives to elevate the sport’s visibility and sustainability.
- Founded Addicted2Dirt PR in 2020, offering specialized PR services for dirt track racing drivers and teams.
- Consulted with Capitol Custom Trailers & Coaches to establish an email marketing presence and expand social media content.
- Partnered with MyRacePass to expand marketing reach and engagement through website development and other products.
- Created a proven PR process, enhancing visibility and relationships for racing teams and businesses.
Rich’s PR journey began in 2018 when he assisted Austin Berry Racing (ABR) with a season-long Pancreatic Cancer Awareness campaign to raise money for a cause that is near and dear to his heart. That involvement led to a continued relationship with ABR in 2019, handling social media and other aspects of their public relations. Following that season, Rich recognized a larger opportunity to help the sport he was passionate about.
In January 2020, he turned that passion-driven idea into a thriving business. His venture, Addicted2Dirt PR and Media Management, aims to bridge the gap between dirt track racing teams and their marketing partners. With over 45 years of unwavering dedication as a hardcore fan, Rich combines his technical skills and deep knowledge of the sport to provide top-notch marketing and PR services.
Rich grew up just 15 minutes from Port Royal Speedway in the heart of Central Pennsylvania’s racing hotbed, attending his first race at the tender age of three. The sport quickly got into his blood, and since then, he has continued to support the community by attending countless races across the country. Recognizing the critical need for effective promotional support, Rich’s mission is to connect fans with the heart and soul of the teams’ stories, forging lasting relationships and ensuring the sport’s longevity.
